Strategy
strategy
Read →
The Difference Between Activity and Optimization
Launching more campaigns is activity. Knowing which ones to stop is optimisation.
strategy
Read →
Prioritising by Evidence, Not Familiarity
The fix that gets proposed first is often the one the team is most comfortable executing, not the one with the most evidence behind it.
strategy
Read →
Why We Publish Our Methodology Instead of Keeping It Behind a Proposal
A methodology that only makes sense once you've hired someone isn't actually a methodology.
SEE THE BUSINESS CLEARLY.
Speak with the team about where this fits, or explore the rest of the capability field.