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CAPABILITY / 07 CONVERSION OPTIMIZATION
The traffic is frequently not the constraint. The page and the journey usually are.
We treat the website and checkout experience as part of the same system as the campaign driving traffic to them. Testing is structured — one variable, a defined sample size, a success metric agreed before the test starts.
Where a fix is an obvious structural problem rather than something worth testing, we address it directly instead of testing around it.
What this includes
- Landing page and funnel audits
- Structured A/B testing with defined success metrics
- Checkout and form optimisation
- Technical performance fixes affecting conversion
SEE THE BUSINESS CLEARLY.
Speak with the team about where this fits, or explore the rest of the capability field.