AI
How AI Changes the Economics of Marketing Analysis
Not by replacing the analyst. By changing how much analysis is worth doing before a decision.
When a first-pass analysis takes a day, it only gets done for decisions large enough to justify a day. When it takes an hour, it becomes worth doing for smaller, more frequent decisions too — which changes which questions actually get asked, not just how fast they get answered.
The risk is treating that speed as a substitute for judgment. AI-assisted analysis is still an input a specialist needs to check against context the model doesn't have — a genuine anomaly in the data and a data quality problem can look identical to a pattern-recognition system.
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Speak with the team about where this fits, or explore the rest of the capability field.